Under the sea, forests of slimy algae grow, and they’re full of benefits for the skin and hair.

What are the benefits of seaweeds in cosmetics?

• Soothing
• Mineral-rich
• Radiance boosting
• Softening
• Texturising

On this last point, it should be noted that certain seaweeds have gelling properties, especially agar-agar and Irish moss (from which a powder called carrageenan is extracted). When combined with the right ingredients, they can help create a wide range of textures and shapes for our products such as our shower jellies.

Did you know?

Lush was founded in Poole, a coastal town in southern England where it is still strongly rooted in today. Outside the headquarters, massive seagulls soar and cry, and salty waves crash onto the quay. No wonder the seaside has been such an inspiration for our products! It's also why we're not afraid to use strong-scented seaweed absolute in some of our fragrances.

Where does Lush source seaweeds?

Saying that we source them from the sea would probably sound a bit vague! At Lush, we purchase a lot of different algae from around the world - fresh, dried, powdered, or distilled. To learn more about each of them, browse your Lush product’s list of ingredients and click on the ones you are interested in. This should take you to a page full of details!