Naked Mascara, a brand new Lush concept that epitomises our values, from inception to application.
For those who want striking, black lashes, sweep Orca across lashes for a killer look.
Our new solid black mascara is an innovation in cosmetics. Beautifully formed, this naked mascara uses butters and waxes to create an iconic, solid product, which creates a lovely effect on the lashes, and the planet, and is completely free of plastic packaging.
With virtually all mascara coming in the same plastic tube packaging, it’s fair to question why we believe that Naked Mascara is the future of beauty.
We believe this due to present global makeup habits and imagining how we will likely continue to consume beauty products going forward - unless there’s an innovative, planet friendly option. This inspired us to think outside of the box (or tube, in this case) and to create a minimally packaged product that gives the customer all that they need to achieve great lashes, signalling a significant innovation in the cosmetic industry which sets us apart from other brands yet again.
Enter Naked Mascara - vegan, solid mascara, with gorgeous nourishing ingredients, that comes in four iconic shades.
What’s inside counts
Each of our new Naked Mascara blocks contain a whole host of incredible ingredients, which, as you might expect, look after your lashes and the planet.
All about wands
Your Naked Mascara comes with 3 wands, each specifically designed to give you 3 different effects to your lashes.
1 - Thickness and volume (thick wand)
2 - Definition (one sided comb)
3 - Separation (wand with circular end)
These wands have been exclusively made for Lush from non-toxic polypropylene, and feature non-plastic, bio-based eco-flex heads designed for smoother application.
